This advertisement from Axe has caught my attention last night. Unlike most Axe TV commercials where women are depicted of having strong attraction to men who used Axe, this one took another route. It is by putting men (acts as soldiers and military leaders) showing their love to their partners on the way they can and a tagline, “Make Love, Not War”. This is in line with their new product, Axe Peace.
Sunday, January 19, 2014
SmallTalk: Axe Peace: Make Love, Not War Ad
This advertisement from Axe has caught my attention last night. Unlike most Axe TV commercials where women are depicted of having strong attraction to men who used Axe, this one took another route. It is by putting men (acts as soldiers and military leaders) showing their love to their partners on the way they can and a tagline, “Make Love, Not War”. This is in line with their new product, Axe Peace.
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